No Mobile Site, No Responsive Design
You’re on the move. You’re getting things done, being productive, and then you remember you need to pay a bill by 5:00 and it’s already 4:55! What are you going to do? First, don’t panic. Thanks to that handy smartphone this should be a cake walk right? After all, the most successful companies and brands have a responsive website, don’t they?
The site you are trying to use doesn’t work correctly on your smartphone, no mobile site, no responsive design. By the time you wait for the website to load, stretch and skew to find the right page, log-in, and pay the bill you have spent a good 10 minutes trying to accomplish your task when it would have taken two minutes on your laptop. Congratulations, you’ve just become the latest victim of an unresponsive website.
Enjoy that late fee.
Let’s Switch Roles for a Second
Imagine you’re a company or a business that didn’t feel the need to keep up with the mobile internet boom and your website is not optimized to display on mobile devices. After all, people are using your website, right? You’re getting plenty of customers and leads. What more do you need?
About 79% of people will quickly leave a website due to poor performance, especially when viewing a non-responsive website on a smartphone . So when 28% of the traffic coming to your site is coming from mobile devices, a responsive web design is essential. If you’re a company using an unresponsive site, say goodbye to your revenue. Your customer left your site within the first three seconds of landing on it on their smart phone.
If you don’t already know. Responsive web design, not to be confused with a mobile site, allows websites to be easily viewed across multiple platforms including desktop, tablet, or smart phone.
To All the Nay Sayers
Wait. You still don’t think that the mobile world will affect your bottom line? Okay, all you nay sayers, before you go back to that hammer and chisel sitting on your desk, consider these facts:
- In 2011 $241 billion was generated via mobile transactions; forecasts say that by 2015 that number will go as high as $1 trillion
- 86 percent of adults own a mobile phone, and 53 percent of use it to access the web
- 91 percent of U.S. citizens have their mobile device within reach 24/7
If you’re not seeing the big picture yet, then let me help you out. If everyone has a mobile device and is using it to surf the web, you should have a website that is easy to navigate and use across multiple screens. You have the power to be everywhere your customers are. The chart to your right shows all the ways people are using their smart phones.
To App or Not To App
At this point you may be asking yourself if you should have a mobile app? Aren’t they still being used? Don’t worry they’re still around, are heavily used and growing. Mobile apps work in the right scenarios, The problem with a mobile app is that it doesn’t allow a customer to access the full functionality that is offered by the actual website. This doesn’t just apply to retail websites either. About 60 percent of tablet users prefer reading news articles on the mobile site rather than an app. An app may not be right for you. Again we come back to the importance of responsive design.
Let Them Eat Cake (or buy it on their phones)
Anyone who has worked in sales will tell you that it is necessary to design an ad that appeals largely to the majority of people, or design a multitude of specific ads for specific groups. The same is true for your website. Think of your home page as the ad that appeals to many, and landing pages as ads that appeal to specific groups. While there are people who use the internet but don’t necessarily make purchases via the internet, at some point those brick and mortar enthusiasts will succumb to the convenience of doorstep delivery. And you need to be ready for them. Do you really want to give up those potential sales?
The case for responsive web design is simple. As the number of mobile web users grows each year so does the potential for any company to increase their presence in these peoples lives. The better the functionality of your website, the longer customers stay on the site generating and increasing your profits, all from the comfort of a smart phone.
So, do you have a mobile optimized or responsive website? No? What are you waiting for? Remember, you have folks who want to eat their cake after they buy it on their phone!