It seems that everyone in the digital industry does a duck and cover when any major platform announces an algorithm update. Which has led many to “gaming the system” through keyword stuffing websites, content, and links that search engines deem as spammy, manipulative, or overdone. Ultimately, it backfires with decreased organic rank and search traffic on most search engines and social platforms.
Fear not my friends, if you weren’t gaming the system before, you shouldn’t worry on if your site will get knocked from its regular organic rank. But if you are utilizing outdated techniques, your site may still be penalized. Search engines are relying more and more on key phrases, regular engagement on your site, and relevant content. Keep your site updated with these three tried and tested techniques.