Category Archives: Marketing

Marketing

Autoresponder Twitter Fail.

August 29, 2011 – 4:40 pm
Autoresponder Twitter Fail

  Who sends autoresponder direct messages to new followers? I mean REALLY! Have you forgotten your first DM is your first impression with a new follower (read potential customer)? Have you no respect for the sanctity of someone’s “Twitter time”? Are you adding to the already existing Twitter pollution? Knock it off! You look tacky, gauche, read more »

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Marketing Musings

Your client portfolio can make or break you

April 13, 2011 – 5:01 pm
Tiger Girl Tattoo, Design Spike Blog

Your client portfolio can make or break you.  Strikes me that if your organization creates some type of web technology be it social sites, widgets, apps or websites, and you want to be hired, providing links to your current client portfolio rather gives you a leg up. Providing a list of clients without a portfolio of samples read more »

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Marketing Social Media Uncategorized

Customer Profiles & Social Media Personality Types…engage!

March 24, 2011 – 5:13 pm
The Simpsons, Personality Types

Let’s quickly chat about Customers: Most customers fit one of five buying profiles, and when you know how to identify your customer, you can discern their needs and desires, helping you to communicate the right message at the right time. Customer Profiles: Loyal Customer Discount Hunter Impulse Buyer Needs-based Purchaser Wandering Shopper Once you identify read more »

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Marketing Social Media

Social Media Marketing: Put some social media skin in the game.

March 23, 2011 – 4:28 pm
Social Media Marketing: Put some skin in the game

Here’s our thinking: Standard is not acceptable. It’s the wallflower of just okay. It’s the “what everyone else is doing” idea. It’s the easiest route to no where. And it’s everywhere. But in today’s business world, you cannot afford to get lost among the noise. None of us can. Your online presence must be distinct read more »

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Marketing Social Media

Social Media Marketing & Social Media Optimization

March 15, 2011 – 3:39 pm
Untitled-2

When companies think about social media marketing, they often think FREE. It’s not. I spend three-quarters of my day engaged in social media marketing for a handful of clients. Facebook is free (unless you’re doing ads, which are still pretty cheap), and Twitter is free. What is NOT free is your time, energy, creativity, or read more »

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