Guest Post by Perri Greeley
Continuing with our series about Online Reputation Management, pt 3, here are some tips on how to deal with a negative comment or post about you.
No matter how hard you try to keep a clear name and reputation or be a perfect businessman, you will, at one point or another, experience online bashing. Before you respond with a nasty comment, think about the basher’s motive – maybe he actually has a reason to be angry. After assessing whether the motive is just or not, think about the best way to approach the situation. And as always, think about how your response affects your online reputation management.
There are many ways to deal:
Sometimes a negative comment is best left ignored if it doesn’t have a big impact, but this is a bad idea if the basher is a trusted source that many people refer to.
Respond To It:
If the situation is more serious, you should contact to the basher (politely), asking exactly what happened and either apologizing if you were wrong or correcting if he was wrong. After this conversation, you can ask the basher to either remove the negative content or at least make a correction.
Take It To Court:
Many sources say that the next step is litigation, but this is only in the most serious of cases.
The main thing is to consistently monitor for negative content, because if you aren’t aware of it you can’t do anything about it.
Stay tuned for a final Online Reputation Management post about taking the higher road when it comes to negative feedback.
Guest Post by intern Perri Greeley (w/a few notes from Ally scattered throughout)
As we discussed in an earlier post, Online Reputation Management (ORM), is a necessary way to keep your name or your organization’s name reliable in the eyes of the customer and media.
You can use SEO (Search Engine Optimization) to help your online reputation. Wouldn’t it be nice to move posts with negative feedback lower in searches so that fewer people see them? The goal is to move other positive pages up in the search which can be done by linking to these pages and promoting them through social media (creating backlinks is a nice way to go as well).
Organic search results show up because they are related to search terms versus paid search which is, well, paid for. You can use organic search to your advantage as the more a page is visited, the higher it is ranked on the page.
It is key to use SEO when managing your online reputation because if a negative page is ranked above the fold, you chance losing many potential clients and followers. While some SEO can be done on your own with much careful research, and some web design and programming companies can lay the organic roots for SEO (like Design Spike….sorry, had to promote those who pay me!), engaging the services of a QUALIFIED SEO service may be well worth your time. Look for SEO’s with good recommendations as their are a host of less than savory ones out there willing to take your money for nothing. We have a soft spot for a few local SEO’s here in Spokane. Give us a holler and we’ll share what we know.
While ORM is NOT our specialty, we can assist and do using nice, sticky, organic means, and we can create and implement an ongoing strategy for managing your reputation, but know that the most successful ORM will always come from your efforts and your supporters. Kinda like a natural form of SEO, if you will.
Stay around for a post about how to respond when you are bashed online and how online reputation management can help.
Guest Post by Perri Greeley
Online Reputation Management (ORM) is a way to monitor and control negative comments and feedback about you or your business. You need to manage your online reputation because even one bad review or negative blog post could turn many clients away.
The main steps in the ORM process are:
1. Monitor for negative content
2. Have a plan ready
3. React in a way that suppresses this content.
You can use an ORM company to do this for you, for example:
Unless your reputation is at risk (celebrity, huge corporation) it would be much less expensive to do ORM on your own or vis a vie someone like, say, Design Spike =). The main ways that these firms deal with negative feedback are by responding with a rebuttal, requesting removal of this content, or litigation if the matter is more serious.
Keep an eye out for another post that explains how to use SEO (Search Engine Optimization) to help with Online Reputation Management.