Basic Twitter Manners and Suggestions
So, you’ve decided (or perhaps are considering) joining the ranks of those that tweet. Welcome I say. Beware, I say. Be on your best manners, I say. Have a plan in place, I say. Be ready to cultivate new fans and followers Depending on what your goal or strategy is, my guess would be that you have joined Twitter to:
- Increase brand (personal or professional) recognition
- Cultivate advocates, supporters and super fans
- Capture some leads
- Convert said leads
- Therefore, increase sales from said leads
- Become somebody (?)
Whether those are your reasons or not, some basic Twitter manners and an understanding of how to grow your fans base will pay off handsomely.
Cultivate Twitter Fan Base
In order to achieve any of the above, one should aim to increase valid followers and supporters. I say valid, because, yes, Virginia, there are those who purchase followers. Or, basically let any silly twitter bot follow them so they can claim a high follower count. For you see, it is not your follower count that carries your message across the Twitter waves. Rather the fans/super fans are the ones who carry your message to the rest of the Tworld (yes, sorry, I said it.) Now, you might be happy and satisfied with your current twitter fans and followers and perhaps, think you should continue to cultivate from this same group, but have you considered the fact that the reach of said group is limited no matter how many fans or followers you gain from this select group? Think about it.
Let’s say your goal is capture the bacon fans and advocates and you have cultivated a healthy following from a subgroup of bacon freaks. And you continue to grow this same group of bacon freaks who all end of tweeting and retweeting the same messages over and over and over. Have you noticed that things have become insular? That your reach has diminished (Side note: using analytics to measure this is a smart move however, keep in mind that one tool does not adequately measure your reach. Use many. Design Spike favorites include: SocialBro, Buffer, TweetReach, good old Google Analytics, and Tweet Grader)? Have you maximized your twitter fans and superfans? Or are you beginning to peter out? Take a look at the real stats and numbers behind your Twitter account before you decide.
Bottom line, if you are a good Tweeter, and you have a solid brand with a good reputation, and you put out some quality tweets, the Tweeple (yes, I said it) will follow. So, let’s move on and talk more about your Twitter manners and you can grow your follower count.
Grow Your Twitter Fans Using Twitter Manners
- Stop retweeting your own retweet or at least do it less often. It gets old. Boring.
- RT @SchmuckADuck: RT @SuperFan#1: RT @SchmuckADuck: bacon beer is all the rage at www.buymybaconbeer.com. Check it out.
- Don’t buy Twitter followers. The quality of your follower body does count. If it’s all cleavage, eggs, etc., fans will notice. And they may bounce. In fact, while you are at it, check your followers – are they real?
- Talk about other people. Reciprocate. Support your fans and your online community. If they RT you, find something they have tweeted that fits within your brand and RT it.
- Don’t forget to ask for a retweet when you need it. And do not abbreviate. You’ll get a greater reach if you use “please retweet” versus “pls Rt” or “please RT”. Check out Dan Zarrella’s Science of Social Media webinar for details.
- Control your hashtag addiction and abbreviate less. If your tweet reads like some super secret military acronym filled message, chances are, the average Twitter fan doesn’t have a clue what you are trying to say.
- Keep your tweets short, say around 70 to 100 characters. Makes it way easier to RT.
- Creatively, thank your fans and followers for supporting you. Do this frequently, do it privately, do it publicly do it with more than just a “thank you for the RT”. Try adding them to a list you have created, show them as an authority on something, try the occasional group thank (occasional being the key word).
- Above all, avoid being cheesy. And, really, be authentic. Fake humility won’t get you anywhere. Nor will spouting out too much about your expertise.
That’s a Good Start on Manners and Twitter Fans
Now, the key is, what will you do with this advice? You can ignore it. You can become stale. You can wither and die on the Twitter vine (not the video sort of vine, mind you) or you can mind your Twitter manners and grow and cultivate fans and super fans.
What are your favorite ways to thank your followers? What methods and manners have you used to cultivate fans and followers? I’d love to hear ‘em.