CIVIC THEATRE 2014-15 SEASON ARTWORK UNVEILED
Early in January, Spokane Civic Theatre chose Design Spike®, Inc. to produce the marketing materials and branding for their 2014-15 season. At the same time, Todd Zyph accepted a position with Design Spike. What better way to start a new relationship than marketing theatre?
Todd reviewed previous theatre marketing materials from Civic and other theatres and worked with Jim Humes at the Spokane Civic Theatre, Chris Wooley at Heads and Tails Photography, and Allyson Shoshana at Design Spike to determine the right “feel” for the new season.
“I’ve got to admit there was a pretty steep learning curve when I first got involved with Civic Theatre. I am not the kind of guy that regularly attends community theatre. I’ll be honest, I have never once seen a live play unless you count the Christmas production I was in back in the sixth grade. I wasn’t going to let that slow me down, so I dove right in,” Todd says.
BREAK OUT THE BRUSHES:
The models were photographed by Chris Wooley, who did a great job pulling emotion (or over-emotion) out of them. The raw images were amazing and worked perfectly with the overall concept Todd had developed to brand for marketing the theatre season. In order to differentiate the new season from the previous season, the overall design aesthetic was intended to represent the artistic nature of theatre.
Todd says, “I brushed up on my Photoshop skills, broke out the digital paint brushes and got to work turning Chris’ images into digital paintings.” Subject matter and backgrounds were added and subtracted as needed.
GETTING DOWN WITH TYPOGRAPHY:
Once the “paintings” were completed, the focus turned to typography and the titles of the plays and musicals. While there are a number of “logo packs” available for many theatre productions, to create a consistent look and feel for each show while demonstrating the personality of the production, new vector typography was created.
The shows each had their own identity and typography that fit in with the overall theme of the season. The following are the vectors Design Spike created for the show titles:
TYING ALL THE THEATRE MARKETING TOGETHER:
The main goal for the overall look and feel of Spokane Civic Theatre’s 2014-15 season theatre marketing was to provide a clean, consistent design aesthetic throughout all of the theatre’s marketing pieces. This was accomplished by choosing a simple two-color palette to represent the season. The color palette ties everything together and allows individual theatre productions to stand on their own.
Below are a couple of the spreads from the new season brochure (which should be printed any day now) and a redesign of the website (which should launch within the next month):
MORE TO COME:
Design Spike has been and continues to be excited about developing the marketing and branding collaterals for the 2014-15 season at Spokane Civic Theatre. Jim Humes, Managing Director of Civic Theatre says,
“I am pleased with the quality of work and design created by Design Spike. Their grasp of a community theatre’s needs helped make this season’s branding a smooth process with beautiful results. Spokane Civic Theatre looks forward to a long-term relationship with Design Spike. They have more than successfully met our needs”.
Yes, there is more art to come. Keep your eyes peeled for additional print and marketing materials over the course of the next year / season!
And don’t forget to go to the theatre!
To see more on the 2014-2015 theatre marketing, check out Civic’s launch blog.