Here’s our thinking:
Standard is not acceptable. It’s the wallflower of just okay. It’s the “what everyone else is doing” idea. It’s the easiest route to no where. And it’s everywhere.
But in today’s business world, you cannot afford to get lost among the noise. None of us can. Your online presence must be distinct and unique while being informative and human.
So here’s where social media comes in. What IS social media all about?:
- Social media is necessary if you are serious about building relationships and a customer-centric community.
- Social media is accessible to highly social audiences who like to share information about ideas, products, companies, and the like.
- Social media is necessary if your business is online.
- Social media is necessary if you need to reach out to supporters and brand advocates.
- Social media is changing the way we act or interact, the way we buy or do not buy, the way we sell or do not sell.
- Social media is now!
- Social media is fun!
It really is all about branding and identity:
Let’s talk about why you should put some skin in the social media game.
Build trust in your brand. Brand loyalty. Brand buzz.
Facebook users are 28 percent more likely to continue using a brand they like and they are 41 percent more likely to recommend that product. Eighty-one percent of Facebook fans feel a connection and empathy to your brand, and 38 percent were more likely to feel happy about their purchase.
Learn from your customers and competition.
Customers use social media to openly talk about their needs, purchases they make, opinions about products, ideas for improvement, customer service received and other brand experiences they may have had. Being available and responding to your customers in an online setting lets them know you really do care.
Friends buy from friends.
Makes sense. Most people want to do business with someone they know or someone who came recommended. The implicit trust between “friends” makes purchasing decisions easier. In a recent survey, 68 percent of Facebook fans were willing to recommend a product versus 28 percent of non-fans. The larger your fan base, the more recommendations.
Increase your conversions.
By reaching more people more often and more quickly, you gain market share. It’s the same idea as print advertising. Get the ad in front of as many eyes as possible. More eyes means more exposure. More exposure translates to higher sales. The biggest difference between social media and print is the ability to interact with your clients and potential clients immediately.
Studies show that a social connection between you and your consumer equals larger sales.
A Facebook fan spends an average of $72 per year more than someone who has not “liked” your brand. Twitter users spent even more than Facebook users and tended to purchase more often than non-users.