Speaking of Social Community Managers, our own Ally (or Queen Narcissa, as she likes to be called) has some insight into this topic, which she shared on her own blog on March 4.
So what really makes a good online community manager?
Disclosure 1: They call me Queen Narcissa or QN for short. Don’t forget it. I’m writing a blog because I think I have something to say to you, wake up Maggie….oh, sorry. Shiny object. Can’t believe I just used a Rod Stewart line…throwing up a little bit. Back on track. Don’t be fooled for a moment in to thinking I am really all that knowledgeable about what I speak/write. You should doubt what I have to say. It’s logical and it is the smart thing to do.
So what the he!! makes a good Online Community Manager? It’s a great question and one for which there is no pat answer. Some say a good community manager is invisible as an individual. Others say brand ‘em. Know who they are are and who you’re dealing with.
So here’s my deal on community managers (and yes, for the purposes of disclosure I kinda sorta am a community manager, however we at Design Spike prefer to say Communications Officer. I always imagined I was Lt. Uhura, so I took the opportunitay.). Disclosure 2: I am not saying my opinion of online social community managers is the correct one. I am saying I’m opinionated, though.
I heartily agree with Lisa Barone (you should follow her on Twitter NOW!) when she says to avoid rockstar complexes. These are the cool kids. Too cool to talk to you. Too cool to answer. Too cool to learn learn learn. They like to think they are kings of growing organic sticky followers. It’s all about them not who they represent (note above disclosure 1: They call me Queen Narcissa but when I represent my clients, I am all about them, speaking in a combination of their voice and mine. My opinions do NOT matter. Their message & their products are what matter). Be careful of the coolest of the cool and instead choose people who will represent you, your product, your organization and your culture. If you can be cool & do all that, right arm!
So what does Design Spike (read: me) look for when it comes to Social Media Community Managers? A few small highlights:
- We like you if you know how to implement a strategic plan.
- We don’t like you if you just randomly start throwing stuff out & responding to g_d knows who about g_d knows what.
- We like you if you know how to monitor (no, not sucking up to Lisa & Marty, but they both rock this…take a look at their systems and try ‘em).
- We don’t like you if you ignore mentions or questions.
- We like if you if you try out the latest and the greatest to see what’s what.
- We don’t like you if you swear by all of them and think we should use ‘em all.
- We really really really like you if you are transparent and honest.
- We can’t even look you in the eye if you’re disingenuous, cheesy, salesy…you get the picture.
If you want a good job description for a Community Manager, check out Marty Weintraub’s blog post on the subject (um, heads up, we so think he’s the man.). And Jamie Lynn Morgan has a great quick blog repost on What Makes a Good Community Manager from 5to9 Branding.
So get out and find or create a great online social media or community manager. But look for honesty, ingenuity, brilliance, and integrity.