I’m beating a horse I thought was dead, to death here once again. And pardon me for having to do it: Hey, you, out there, on Twitter, FB, Digg-ing about, doing a quorum on Quora, guess what? YOUR TIME IS MONEY!
Once again, the evil, “Social Media is cheap (inexpensive, free, costs next to nothing, fill in the blank with your own words)” has reared it’s ugly head. Here’s the deal:
- It takes time to craft a plan (as in social media strategic planning)
- It takes time to organize your tweets & FB posts, write a blog, etc.
- Your time is billable. Or someone is paying for it. Or you pay yourself for it.
- 58% of marketers use social media for 6 hours + weekly and 34% for 11 and up (great blog post, btw). Someone is paying these people for their time.
- Social media done right ain’t necessarily easy.
- YOU ARE VALUABLE
Yes, I shouted the last one. But here is the deal, as long as we march around saying social media is inexpensive or finding ways to use social media applications for free (ok, some are free, some are donation only, some are free for the first few accounts or with limited access to all the bells and whistles),
- We are devaluing our time
- We are devaluing our our knowledge
- We are devaluing our effort
- We are devaluing our skills
It seems we are living in an age of discounts and freebies and we have now become ingrained with the desire to only use what is on sale, free or the latest daily deal.
How many Spokane folks who love Spokane Civic Theatre wait for the call for free tickets rather than going out and buying them themselves? (Note: the above statement doesn’t count for guest bloggers who come in to see friends and family dress rehearsal. They blog in exchange for the opportunity. That said, their reviews are not always positive so don’t think we have a “plant” here!).
How many wait for tickets to fund raising events to “go on sale” or be part of a daily deal? Really, the purpose of the event is to raise money. Not your next date night.
How many have called me up and said, “hey can you create a Facebook event for me real quick? Just make it special and write some copy for it, please. It won’t take more than a few minutes of your time. Can you do it without charging me? This one time?”
So the bottom line is this, if you value your time, value the time of others, remember social media is not free, remember your time matters and your brain counts. Start acting like it.
Now, who wants to meet me for 1/2 price wine on Tuesday at Shenanigans’? Hah, couldn’t resist.
Have you been devalued? Do you devalue yourself whether it’s conscious or not?
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