How do you traverse the multitude of social media platforms to pick the ones that are right for you and your business? A quick review of some of the platforms using the dog park model: Big dogs belong in the big dog park and little dogs in the little dog park, revisited. Let’s do this thing!
Which social media platform is right for your business? – Dog parks part deux.
Let’s recap a thing or two from the original dog park social media post: Spokanimal’s Highbridge dog park has a section for small dogs and for large dogs. Pretty simply concept. Big dogs play in the big dog park and small dogs in the small dog park. Small dogs in the big dog park can be easily bullied, picked on, are harder to keep an on, and in general may not have a “good time” playing in the fields of giants. More than that, a small dog cowed by larger dogs can be emotionally scarred, especially puppies. They will associate the dog park with big, scary things. Simply because there are two dog parks does not mean every dog should be using both parks.
What does this have to do with social media? Just because you “do” social media, do you belong on every social media platform available? Should you play in the fields of Twitter, Facebook, Quora, Tumblr, Stumbledupon, Launchpad, and so on and so on (Faberge commercial!)? Which social media platform is right for your business? How do you find out?
I posit the answer to the first question is absolutely not. To begin, most of us do not have the time to be active in more than four online communities at a time. Not successfully. We can wade in the various social media parks, but narrowing your focus, planning your time wisely and choosing the right social media networks for your organization to CONCENTRATE it’s energy on will produce much better results.
So arm yourself by learning about each social media platform that you are interested in joining and make logical choices as to which one’s you will actually use. Stop wasting your time trying to play in the small dog park if you’re a big dog. Simply put, you don’t belong and it is a disservice to you and to those around you.
To serve yourself well, we’ve outlined a few of the netowrks, platforms communties, etc. that might be useful. Sticky note: a little strategic planning before you hop off on the social network train and pick the social media platforms most useful for you is a must (Gratuitous shout out to Design Spike’s social media strategic planning and equally gratuitous, the links below send you to our pages =).
- Facebook is the obvious choice for most businesses. Many of us are already familiar with the interface and can learn to use Pages easily. Most users are 25-55 and tends to be more geared to social interactions ie. with friends.
- Linkedin is a great choice for businesses and organizations as it works well for networking. And as we all know, networking is KEY! It’s a great way to market yourself as a part of your organization.
- Twitter is a great way to get a campaign to go viral or to get distance for your message, blog, etc. It moves quickly and covers a lot of ground. 90 million tweets are sent out on a daily basis.
- Foursquare is awesome for store-front businesses. Each check in means your name is shouted out to the interwebs. It’s a great way to get folks to pop in for a special discount as well. You can also use it to check in at nearby businesses or leave tips for establishments you frequent. It’s nice when one of those businesses pays you back with a like tip to visit your store-front.
- There are plenty of other platforms to think about and we promise to post more about them and their usefulness in the coming weeks. For now, take a look at the four mentioned above and see if anything fits for you.
Bottom line: pick the right dog park, get some training on how to behave in said dog park, get out there and enjoy yourself.