Your website is your face time on the Internet. So why is it that the interwebs are littered with hard to navigate, dare I say ugly, awful websites? Your website it STILL the place people will go to find out more about you. After all, aren’t you using social media to drive traffic to your site? If your customer or potential customer cannot find what they need from your site quickly, will they abandon all hope ye who enter here?? Probably.
Have an ill designed website is almost worse than not having a website at all. Almost – this point is debatable.
So, when you’re working up a design, whether it be of your own making (and, obviously, we suggest NOT doing this–there is a reason businesses like Design Spike exist) or at the hands of a designer, sit back and do some serious thinking. It’s not only about what represents your organization and your business philosophy, but it has to be about easy navigation and appealing to your potential customers.
And before you off thinking you have the Mona Lisa of all website designs ready to rock n roll, show the design to some customers…AND LISTEN TO WHAT THEY HAVE TO SAY! Even if you disagree with them and perhaps their taste, ask them what would be better? What works? Would they come back to this site again?
Choosing not to listen to them, might be your site’s kiss of death. Remember, it’s all about their exerpience on your site, not yours.
A few quick pointers to remember:
- Your website visitor has many choices. Google has made sure about that. So, make certain your customers can find what they are looking for quickly. Avoid landing pages that take time loading or are simply one big picture that they must click to unearth the treasures located within.
- A potential client feels more comfortable about selecting you when they can use your website to learn about you and the services you provide. This blog post on website’s for dentists gives a compelling argument for dentists to have a strong, well designed, informative website. Patients feel reassured about someone poking around in their mouth with metal objects when a website humanizes the doctor (we like this website an an example of presenting great information, good layout–even though it is a tad long–and for color selection). The blog also makes a great point that a website, in the long term, is less expensive than print advertising.
- Think hard about the colors used in your design. A glaringly red page with little to no white space is hard on the eyes and a deterrent to visitors, believe it or not. White space can make a website more elegant and appear more expensive or classy simply because white space is restful. Moleskin does a great job using color and white space.
Bottom line: If your site is jarring to the eyes, looks cheap, is hard to read or hard to navigate, has too little text, takes too long to load (I could go on, but am stopping now), you have done your organization a disservice. So, climb over the mundane masses out there on the interwebs and have a website that will not only work well but, will knock ‘em dead.
Your website defines who you are. What does yours say about you?
This is a wonderfully clean website–easy to navigate, great use of color and certainly not overwhelming.
A shout out to Jessica Hische who really does appear to be awesome!
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