Guest Post by Perri Greeley
So, you’ve started a blog because all the cool kids are doing it. You thought “Hey, this will be easy – I’ll throw some content up on the Internet and pretty soon I’ll have millions of followers hanging on my every word!” Well, in reality, attracting and keeping readers takes a lot of time and effort, and I’m here to help you do just that. I’m blogging about blogging!
Even if you use every handy tip in the book about making a popular blog, you will never get followers if you don’t have interesting, original content. When you start blogging, don’t just look at what other people are blogging about. Try to think of new, creative ideas that will have readers coming back for more.
In order to get these readers to click on these innovative posts, though, you need to have exciting headlines that make readers feel like they need to read that post. Don’t rush on the headline – take time to think what would stand out amidst a crowd of blog posts.
If you are writing creative posts with eye-catching headlines and you still aren’t garnering the results that you desire, go to the readers. First, see which of your posts are most popular and try to make similar posts. Also, read the comments in case there are any helpful critiques. If this doesn’t help (or you don’t have any comments to read), make a questionnaire post asking which posts your readers like, dislike, and what they think you could improve on.
This blog has interesting and original posts to keep followers interested:
Use Other Blogs to Your Advantage
When you are just getting started and you don’t have many readers, a good thing to do is to write an insightful, interesting comment on other blogs in your niche, including your blog’s URL. This can often lead to the blogger commenting back on your blog or even linking to you in a post. It’s best to do this on lesser-known blogs because these bloggers will be more likely to notice your comment and to respond.
Once you have communicated with other bloggers, you will want to start networking in a way to help both of you. One way to do this is to agree to link to each other’s blogs, which will bring in new readers for both of you. You can also ask to guest post on someone else’s blog, which is good for them because it brings new, diverse content, and it’s good for you because it means more people are reading your post and clicking to your blog.
This blogger uses lots of guest posts for diverse content and to promote other blogs:
Use Your Blog to Your Advantage
An easy way to get more traffic is to link to older posts internally in your new posts. This will give more information to your reader while also making sure your older posts are still being read. You can also link to related posts at the end of your post, which will lead interested readers further into your blog.
One more easy way to use your blog to your advantage is to list your most popular posts on your navigation so that first-time visitors will be able to get to your best posts easily.
Create a Network
So, you’ve got visitors – that’s great! But unless these people aren’t consistently coming back to your blog, you aren’t going to grow. You need dedicated followers. It’s not as hard as it sounds – you can get many followers by offering email subscriptions along with the usual RSS feeds. This makes sure that every time you update your blog, your subscribers will get an email and in most cases will visit your blog.
Twitter, Facebook, and other social media sites related to your blog’s niche are also good tools for getting dedicated followers because they allow many more people to get a glimpse of your blog. If you do use these tools, though, you have to be consistent because after a while, people will come to expect these posts.
Email subscriptions and social media sites are part of the reason why you really need creative and original blog posts – no one will click to see more if they aren’t interested.