I think it may be fairly safe to say we can all agree on the importance of having a website that represents your organization. We can also agree that supporting local businesses is key to economic growth in our region (in this case, we are talking about Spokane and the Inland Northwest). Given that, we need to turn our attention to the importance of hiring a Spokane website designer that is a professional rather than, well, a web house that churns ‘em out, as it were or a novice.
You obviously want a return on your investment, duh! And the only way you will see ROI on your website, is if it is optimized for your clients/visitors. There are several reputable Spokane website agencies, but there are just as many Spokane website “factories”. If you rely on the old template method of website design: static (or not) website, all about you and your organization’s culture and possibly designed with fancy graphics that catch your eye (not necessarily conversion oriented), you might be on the path to FAIL. Your website visitor does not want to know all about you and your history, and how long you have been in business and so on. No, really, they don’t. They want quick information that they can scan and decide upon. Long drawn out website soliloquies equal a high bounce rate. Relying on a “cheap” or less-than-experienced Spokane website designer or developer for guidance on your online presence may indeed be your undoing. This is an investment, folks. This is your online persona. You are more than the cookie cutter website design some Spokane website “developer” is trying to you sell you.
Let’s talk about the importance of a local Spokane website agency, shall we? Think about it. Wouldn’t you rather have someone observe your company culture face to face to get a better understanding of your organization? Won’t they be better able to represent you? What about learning to use your content management system? You want someone to talk you through it over the phone? I think not. Having serious face time to walk you through everything your website is capable of, how to optimize your content for your site visitors as well as SEO, etc. can only make your new website successful.
So bottom line, carefully review your options when it comes to Spokane website designers, agencies and programmers. Avoid website houses that churn and burn to make a buck. And invest in yourself and your online presence. It’s how the rest of us see you and learn about you. Cheap out or go the easy route and your ROI will be suffer. Remember, when it comes to finding a Spokane website design agency, you pay for what you get.
Ah, it’s good to be back in the saddle again – Queen Narcissa