Keywords are kinda important
Just how important are keywords when it comes to your website content? Hugely. Extremely. Drastically. Extraordinarily. Inordinately. Immensely. As in really, really, really important. Content is the water that feeds your website river (ack, terrible metaphor, is that not? Well, it is early and it IS a Monday!). And keywords make up said content. Keywords play a very important role in your SEO (search engine optimization) strategy, so if you want to be found, invest some time and energy in choosing the right keywords.
Are you using the right keywords in your website content?
So, let’s talk a little about the keywords that make up the content on your website. Keywords are the very words people use when searching for your website or your organization. So before you go about adding what you think are the top keywords to your website content, take a few minutes:
- Do a brain dump of all the words you think someone might use when searching for you.
- Now, go and ask some friends and co-workers what words they might use.
- Always remember to query your leads as well. If someone found you on the web, ask them how. If they respond with the quintessential, “I googled you”, ask ‘em what they searched for. Keep track of this info and use it to continue refining your keyword content.
- Head on over to Google’s AdWords Keyword Tool. It can help you to find relevant keywords about your business, type of business, the most often used words to search for sites like yours, etc. If you need more info on using the AdWords Keyword Tool, holla at the Design Spike®, Inc. crew. We can help you out with a road map that will get you started.
- Go, check out your competition. Some of your competition will have some pretty good ideas and you might want to borrow some of those same keywords (another great way to use the AdWords Keyword Tool).
- Think local. The world is still beating the buy local, support local drum. Why not beat those bongos yourself?
- Oh, I nearly left out one of my flavorite (this has to be Queen Narcissa’s flavorite word) keyword sources: Google Search suggestions. As in go to Google, start typing in your keyword and see what suggested phrases pop up or rather drop down. Try it, you’ll like it!
At this point, you should have created a nice list of keywords that you can use to create the content for your website. This is only the first step in creating useable, searchable website content. We’ll finish this up tomorrow or the day after or even the day after that, with what to do once you have decided which keywords to use.
PS Please, whatever you do, do not stuff your website with keywords. Make your content flow naturally. Google knows what you are doing. They will not like you if you are a stuffer!