Tag Archives: Strategic Planning

The cost of social media. Time is money.

I’m beating a horse I thought was dead, to death here once again. And pardon me for having to do it: Hey, you, out there, on Twitter, FB, Digg-ing about, doing a quorum on Quora, guess what? YOUR TIME IS MONEY! Once again, the evil, “Social Media is cheap (inexpensive, free, costs next to nothing, read more »

Which social media platform is right for your business? – Dog parks part deux

How do you traverse the multitude of social media platforms to pick the ones that are right for you and your business? A quick review of some of the platforms using the dog park model: Big dogs belong in the big dog park and little dogs in the little dog park, revisited. Let’s do this thing! read more »

What my visit to Spokanimal’s Dog Park taught me about social media

Social media at play in the fields of dogs. Dog and owner interaction translates to social media interaction: If you can’t run with the big dogs….get outta that park. Well, sort of. That’s a bit too strong. This is really about being in the right place with the right training and skills. What my visit read more »

Social Media Strategic Planning….everyone needs a gps, right?

For the sake of argument and this blog, we are assuming you have decided your organization can benefit from using social media. We are assuming you realize what 79% of respondents in a nationwide poll realized: Social Media is nearly imperative to business and marketing. Therefore in order to maximize your social media marketing dollars read more »

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