Search Engines – Can you see me now?

It seems that everyone in the digital industry does a duck and cover when any major platform announces an algorithm update. Which has led many to “gaming the system” through keyword stuffing websites, content, and links that search engines deem as spammy, manipulative, or overdone. Ultimately, it backfires with decreased organic rank and search traffic on most search engines and social platforms.

Fear not my friends, if you weren’t gaming the system before, you shouldn’t worry on if your site will get knocked from its regular organic rank. But if you are utilizing outdated techniques, your site may still be penalized. Search engines are relying more and more on key phrases, regular engagement on your site, and relevant content. Keep your site updated with these three tried and tested techniques.

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ADA Compliance: Stay within the Law

ADA website compliance is real.  If you haven’t heard of ADA website compliance before, your small business could be facing big trouble in the very near future.  The Americans with Disabilities Act, known as ADA for short, requires businesses to ensure that all their customers have access to the same services, regardless of their physical limitations.

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Writing content for visually-impaired users and ADA compliance

So you just learned about the importance of using the American’s with Disabilities Act (ADA) compliance guidelines on your website.  You learned that ADA compliant sites help visually-impaired users surf your site and that Google ranks ADA sites higher than non-compliant sites. Now, you are wondering (1) Is my website ADA compliant and (2) how do I ensure that blind or sight-impaired users can “see” my site?

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