Author Archives: Brandon Perdue

Writing content for visually-impaired users and ADA compliance

Brandon Perdue, April 22nd, 2016

So you just learned about the importance of using the American’s with Disabilities Act (ADA) compliance guidelines on your website.  You learned that ADA compliant sites help visually-impaired users surf your site and that Google ranks ADA sites higher than non-compliant sites. Now, you are wondering (1) Is my website ADA compliant and (2) how do I ensure that blind or sight-impaired users can “see” my site? Read More

The Importance of Analyitics

Brandon Perdue, February 11th, 2015

Why are your website's analytics so important? The goal of any website is to attract visitors and then show them the information they are looking for and that you want them to see. They want access as quickly and easily as possible. In order to to do this, programmers and designers follow basic rules and guidelines to remove roadblocks and shepherd users through content in the best possible way. Read More